Loni Basciano is the founder of EvelaniCo, a Hudson Valley digital marketing company focused on helping small businesses strengthen their online presence. With more than 20 years of experience across technology, marketing and business operations, she brings a practical approach to websites, local SEO, paid advertising and the digital tools businesses rely on every day. Loni works primarily with contractors, farms, shops and other small businesses, providing hands-on support and strategies built around how each business actually operates.